Taj is an Australian owned family brand created by entrepreneur & visionary, Late Mr. Sid Varma, during the mid-1970’s. Mr. Varma along with his wife, migrated to Australia.
His years of experience in International trade and his love for basmati, drove Mr. Varma to introduce Australia’s first branded basmati rice – ‘Taj’ & ‘White Tiger’.
Taj has since grown to become one of the leading basmati brands amongst the extremely discerning rice eating communities in Australia. Extremely high quality, customer satisfaction and brand loyalty have been the main guiding principles of the brands growth.
Food, Rice, Australia,
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