Overview

Search Engine Optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

 

You should optimize your site to serve your users’ needs. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content.

Important Factors
  1. Content
    1. Actually exists (no 404 not found)
    2. Is Relevant
  2. User’s experience when they land on the site
    1. Speed
    2. How the content flows – easy to navigate?
  3. Authority
    1. Referrals

Useful Checklist

Google Keyword Tool

Research Keywords and their search volumes

Google Search

Get ideas for long-tail keywords

Webmaster Console

See google’s view of your site. Fix errors quickly

Google Analytics

Analyze traffic, pay special attention to where users are spending most of the time, advanced features.

Competitive Analysis

Keep a close eye on your competitors, get ideas and avoid their mistakes.

Further Reading: https://blueastral.com/knowledge-base/seo-overview-for-beginner-ppt

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