Search Engine Optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
You should optimize your site to serve your users’ needs. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content.
- Actually exists (no 404 not found)
- Is Relevant
- User’s experience when they land on the site
- How the content flows – easy to navigate?
Google Keyword Tool
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