If you’re a plumber or run a plumbing business in California, you know how important it is to generate leads. But getting leads, especially in a competitive market, can be challenging. That’s where paid ads come in. Paid ads help you reach people who are looking for plumbing services fast. It’s a quick money-making strategy to start getting leads. But how do you adopt this for your business?
This article will explain how paid ads can be used to get more plumbing leads.
Why Paid Ads Work for Plumbers
When people have plumbing problems, they look for help on an urgent basis. They’re not going to spend hours researching the business. Instead, they go on Google to look for a plumber near me. They’ll search on Google or social media for a plumber as soon as possible, and whichever business comes up first, they click to call them. Paid ads put your business in front of these potential customers right when they need you. This makes paid ads an excellent tool for plumbers wanting more leads quickly. The other benefit of launching Google ads for your business is to come up first from organic results if you are not ranking for local search terms.
Types of Paid Ads for Plumbing Leads
There are several ways you can run paid ads to attract plumbing leads. The first and foremost is Google ads, as most customers rush to Google for help. The second best platforms are Instagram and Facebook, where most people scroll through reels.
1. Google Ads
Google Ads is one of the best platforms for local businesses, such as plumbing. Why? When someone has a plumbing emergency, they often search for a ‘plumber near me’ or ‘plumber in Santa Clara.’ With Google Ads, you can show up at the top of those search results. Coming up on the top will always help you to get maximum clicks, and if the right keywords are used, you can quickly generate leads.
To get started, create a Google Ads account. Then, set up a campaign focused on your local area. You can target specific keywords like:
- Plumbing services near me
- Plumber in San Jose
- Leak repair near me
The great thing about Google Ads is that you only pay when someone clicks on your ad. So, if your ad is showing but no one clicks, you don’t pay. If you want to run the campaign, you can start with a small budget and test your ads. As you see what works, increase your spending to reach more people. You can also consider hiring a reputed PPC agency for help.
2. Facebook Ads
Facebook Ads can also be very effective for plumbing businesses. Many homeowners spend time on Facebook, and you can target them based on their location, interests, and online behavior.
For example, if someone recently searched for plumbing tips or looked up DIY plumbing fixes, Facebook can target them with your ad. You can create ads that show off your services, including:
- Plumbing Repair
- Installation of water heaters
- Drain cleaning
Make sure your ads are simple and to the point. Use a clear call to action like ‘Contact us now for fast plumbing service’ or ‘Book your appointment today.’ The best part about Facebook is that it lets you use pictures and videos in your ads. A quick video of you fixing a common plumbing issue can get people’s attention and build trust. People will most likely convert if you show how you professionally do your job.
3. Instagram Ads
Instagram is another platform worth considering, especially if you want to show off some of your work. Did you fix a big leak? Did you install a beautiful new bathroom? Please take a picture and promote it as an ad.
Instagram works well for visual content, so focus on high-quality images or short videos. You can target local customers like you would on Facebook, making it an excellent option for reaching homeowners in your area. The one crucial thing that you should keep doing is to keep your Instagram ads clean and straightforward. Show the problem you solved and how happy your customers are.
How to Set Up a Plumbing Ad Campaign
Now that you know the platforms, here’s a simple guide to setting up your first plumbing ad campaign.
Step 1: Define Your Audience
Before you spend any money, think about who you want to target. For plumbers, this is usually homeowners, landlords, or businesses in your local area. Make sure you set your ads to target people in the correct location. There’s no point in advertising to people who live too far away from your service area.
Step 2: Choose the Right Keywords for Google Ads
If you’re using Google Ads, you must pick the right keywords. These are the words people type into Google when they need a plumber. Some good ones to start with include:
- Plumber near me
- 24-hour plumber
- Plumbing services
Make sure your keywords are relevant to the services you offer.
Step 3: Write a Clear Ad
Your ad should be simple and straightforward. Tell people what you do and how you can help them. For example:
Headline: Fast Plumbing Services Near You
Text: Got a leak or a clogged drain? We’re available 24/7 to help. Call us now for quick service!
Tip: Use a call-to-action in your ad like ‘Call now’ or ‘Book today.’ This encourages people to take action.
Step 4: Set a Budget
Paid ads don’t have to cost a lot. Start with a small budget, maybe $10-20 a day. See how your ads perform, and then adjust as needed. You can increase your budget to attract customers if you get good quality leads.
Step 5: Monitor Your Results
Once your ads are running, keep an eye on the results. Platforms like Google and Facebook offer tools to track how your ads are doing. Check how many people are clicking on your ads and how many are contacting you for plumbing services. This will help you see what’s working and what’s not.
Conclusion
Paid ads can be a powerful tool for generating plumbing leads if the campaign is appropriately set up with the right keywords. By following these steps, you’ll have a steady stream of leads and can focus on what you do best—fixing plumbing issues!
