Cold Email in 2026: What Instantly’s Billion-Email Benchmark Actually Says About Reply Rates
If you’re a growth-stage founder spending $5K-$15K/month on outbound, you’ve probably been quoted a 10% reply rate. Maybe higher. The agency showed you a case study, pointed to a few winning campaigns, and built the proposal around those numbers. The problem is, you had no way to check. Until now. Instantly just published its 2026 Cold Email Benchmark Report, analyzing … Read More

