In this post, we will show you how to boost organic traffic and get more leads for your business using a complete SEO and digital marketing strategy. This case study explains how to attract potential customers from search engines.
Competition for organic search results is tough. Many people are using the same keywords, making it harder to stand out. But there are ways to do it.
We’ve seen that longer keywords work better with search engines. And social media and videos are changing how people interact with brands.
To help our clients succeed, we use a mix of strategies for social media and search engines. We’ve faced similar challenges and found creative ways to reach target customers without paid ads.
Step-By-Step Process To Grow Organic Traffic
Challenges
The primary challenge in a website’s organic growth is the term organic itself. Without advertising, it is nearly impossible to reach the top ranks on Google or any search engine. With hundreds and thousands of companies already optimizing their websites and advertising their services on all available search platforms, gaining visibility, even with paid advertising, has become quite a challenge.
The tools provided by Google have simplified market and keyword research but have also led marketers to use them to track their competitors’ performance. Thus, every time we’ve had to implement organic methods to grow our search engine rankings, we’ve had to come up with new strategies to attract consumers to our clients’ websites.
Social media helps a lot in executing marketing campaigns that attract user attention. However, the existing noise from other brands and companies often numbs new entrants to the market. Competitors often tend to capture all significant instances of keywords and marketing materials, leaving few or nothing for new companies. Combating this is a huge task and a challenge for internet marketers.
The second but the most excruciating challenge is the workforce required to execute the marketing tasks. Social media and internet marketing companies often employ armies of optimizers, writers, and link builders to help them achieve target market growth for their client companies. Competing with them requires innovation and effectiveness at all levels of the optimization endeavor.
Organic growth of search engine results is even more difficult for a small team. Therefore, all our strategies implemented are the best practices developed since the early ages of search engines.
By truly understanding the behavior of search engines and building an ecosystem of sustainable growth, we’ve implemented some of the most innovative ways to grow our client’s user base. The following section explores the strategies we have implemented on all our client’s websites to increase their organic growth over time.
Some other challenges we faced are as follows:
- Our clients’ websites struggled to get organic traffic using traditional methods. Moreover, they didn’t feature among the first ten results of the search engine results.
- Clients often wanted to rank among the top results for the most competitive keywords. This is quite difficult as competitors often gain the top results through ads or regressive practices.
- The range of keywords and their combinations often made it a massive task to optimize any keywords effectively.
- The website had numerous disadvantages relating to high bounce rates, UI, UX accessibility, and click-through rates.
- The greatest challenge was competing against industry leaders in e-commerce like Amazon and Alibaba.
- The lack of local presence and listing made ranking higher on search results even more challenging for the websites.
- Dead and rotten links often caused problems as search engines already traced them, and the overall rank was reduced significantly due to spam associated with the wrong links.
Strategies
All our methods for optimizing the website can be divided into six separate segments. Each segment solves a crucial problem that helps develop the website’s consumer base. We optimize the website starting from an initial analysis of the website and its major competitors.
Then, we create and connect all available social media platforms and networking sites to create a robust ecosystem around the website’s consumers. The off-page optimization methods help the website grow beyond its own ecosystem by reaching consumers in all possible industries.
Finally, we converge everything into a centralized dashboard to help visualize the growth of consumers and their engagement ratio. Through thorough measurement and analytics, we try to understand the points where we lack and improve continuously by covering all available bases. Let’s dive deeper into each of the methods to show how each has a tremendous impact on the website’s growth.
Analysis
Analyzing a website and its competitors is the first step in our process. We start with a fundamental keyword analysis of the target market and understand the competitors in the field. This helps us better target their weaknesses by leveraging strategies that the competitors might have missed.
We track all possible keywords for which we want our website to rank and then analyze how our competitors market their services and products for each. This leads to an exhaustive list of keyword ideas and markets untapped by the competitors. This list is essential for optimizing the website and helps us create content for off-page optimization.
On-Page Optimization
After we’ve collected a list of target keywords, we dissect it into primary and secondary lists. This helps us focus on the most competitive keywords by optimizing the website. We implement all Google SEO recommendations for better visibility by creating schema markups, measuring the density of keywords, and using LSI techniques to optimize for related keyword variants.
This helps search engines relate our website to all possible ideas and keywords that potential customers might use. Then, we remove all unnecessary information from the website to keep it minimal and light to increase load times.
This increased load time is significant for any website to rank better on Google or other search engine. Mobile optimization is also essential for all websites, as Google automatically prioritizes websites built with mobile-first principles. Once we ensure that we score more than a 90 on Pagespeed Insights, we connect all social media and related networks to the website.
Social Media Strategy
The role of social media in optimizing a website cannot be understated. The more likes, the better your chances are of rag higher and getting more customers to your website. Social engagement also matters, as consumers who talk about you often visit your website.
So, regardless of Facebook’s slow decline in users, it is still the major social network on the web. Twitter and LinkedIn are equally important for your website as they drive scores of users from industries unrelated to yours. This helps you find consumers in places you didn’t imagine.
We also create profiles in all the major social networks, video-sharing platforms, chat rooms, forums, and social bookmarking websites. Although there are over a thousand bookmarking websites on the Internet, listing a few is enough to get you the necessary traction.
In addition, you need to submit your website to major directory websites that list websites related to your domain. This helps you get free backlinks to your website from websites with significantly high page rank.
Once we’ve established a solid social ecosystem, we focus on Facebook and Twitter to spread the word. You can use IFTTT and Zapier to automatically post your Facebook and Twitter posts to most other websites, including some of the top social bookmarking websites.
Off-Page Activities
Content is and will always be king on the web. With the advent of numerous types of content aggregators and platforms, creating a wide variety of content is paramount to improving your website’s off-page optimization. We start with textual content and target some of the popular content aggregators like HubPage and Medium.
We create and submit quality-bound and informative content on all major aggregators. This helps search engines find more and more information about the website with target keywords and helps the website continuously form a network of backlinks from websites of possible page ranks. We select a few high-page rank websites and submit requests for guest posts to help them fulfill their content needs and get quality backlinks.
The website automatically finds itself in the center of a maze of links that all link back to numerous pages. Forum discussions and social bookmarks strengthen the network by establishing a solid foothold across multiple websites. Off-page optimization is a continuous process that takes months and a lot of person-hours to create original, quality content and submit it to significant, high-page-ranking websites. Social media channels ease the process by being the center for communicating with potential consumers.
Some Real Screenshots of Keywords
We have gained highly competitive keywords at 1st position in Google Search Engine within 5-6 months. It’s not gained only with off-page activity, although we have implemented all efforts of link-building techniques with the help of some paid keyword research tools like SEMrush, Aheref, Majestic, etc
Keyword – stargazing Peru
Volume – 120
Location – Worldwide
Keyword – Basmati Rice Manufacturer Australia
Volume – 90
Location – Worldwide
Keyword – website development company in San Jose
Volume – 40
Location – Worldwide
Convergence
By creating an ever-expanding network of presence across multiple websites, forums, discussion boards, social bookmarking websites, and publishing platforms, we ensure that users can find us wherever they go. Without advertising, this is the only way to stay in the users’ minds.
With quality informative content that leads back to the central social media accounts and website, we create an extensive thread entangled with information all pointing to us. The search engines understand the context of our presence and automatically redirect users to our target websites.
The target keywords used in our content and social media posts further help search engines categorize our website as the leader in a specific field. By constantly monitoring and engaging with our audience, we ensure the website becomes central for all activity. Facebook and Twitter serve as our communication methods with our potential consumers.
We use some of the best tools in the industry, such as Majestic SEO, Ahrefs, and Open Site Explorer, along with the commonly used tools provided for free by Google and other search engine optimization-focused companies.
Measurement & Growth
Effective measurement of our efforts is crucial. We use Google Analytics as our go-to tool for measuring all website traffic. It helps us manage nearly every aspect of our website without much interference in code or changes to the website’s internal structure.
The first month’s report helps us identify where we lack and how to better focus on energies by targeting competitive niches. Then, we improve our processes by adding all the necessary processes to close the gaps.
The second month provides a more accurate result of our efforts, and we often see increments of up to 400% in the website’s conversion rate. By optimizing the landing page to ensure better conversion, we continue our efforts to reach our target market.
Results
Not surprisingly, with continuous effort, we raised the conversion rate and organic growth of our target websites to more than 2000% in fewer than five months. The combined social media and website engagement rate could be much higher.
Moreover, the website implements a strong presence among its users by developing a community around it that continuously provides feedback and potential clients. Within a short period, we successfully managed to grow a small website with minimal users and organic traffic into a force to be reckoned with.
