The increasing use of smartphones, easy & affordable access to technology and the comfort of shopping from anywhere boosted eCommerce sales.
Statista reports that in 2021, retail eCommerce website sales amounted to approximately 4.9 trillion U.S. dollars worldwide. It further forecasted that the sales will grow by 50% in the next four years, reaching around 7.4 trillion dollars by 2025.
So, if there is any right time to turn a retail shop into an eCommerce business – it’s now.
To win the eCommerce game, it is imperative for every business owner to optimize their website to deliver the best user experience. The website will be the center for all the web traffic; therefore, it must be loaded with all the eCommerce essentials to convert the traffic into customers.
For making your eCommerce development a success, below are 7 must-have elements for an eCommerce website.
A Responsive eCommerce Design
In today’s age and time, people use mobile phones to interact with brands and shop online. Mobile traffic accounts for more than half of the total traffic, making it necessary for website owners to go for a responsive web design.
Making the website adjust to every screen size can boost eCommerce marketing efforts and increase both traffic and conversions. A responsive web design makes a site look great and function correctly on mobile phones, laptops, and tablets.
User-Friendly Navigation
If visitors can’t find what they are looking for on a site, they will move on to the next option in the result pages. The attention span that a user invests in a website is minimal, and a website owner has only limited time to give them a reason to stick around.
Having easier navigation can do the job. It will help users get where they need to go easily and efficiently—whether it is a product page, looking for additional information, or even contacting customer service.
For an effective eCommerce, use clear menus that allow users to find what they want. One can also use filters and sort products by price, style, size, etc. Easy-to-use navigation makes a website favored by both new and returning visitors.
Security Features Are A Must
A website is always prone to hacking and security breaches. That’s why all eCommerce website owners need to keep security in check. One of the best methods to do so is using a VPN (Virtual Private Network). Purchasing an SSL certificate is another way of securing a website.
The methods will protect customers’ data and show visitors that the site is secure and reliable to persuade them to purchase. Adequate security will prevent the business from significant financial and legal risks.
Shopping Cart And Checkout Buttons
The main goal of every eCommerce development is to successfully push customers through the sales funnel. But the job is not as simple as it may seem. Customers look out for features like prompt service, seamless checkout, reliable payment options, and the option to preview their orders before the final call to complete the purchase. Also, features to remove or change items’ quantity directly from the cart should be added, along with allowing customers to save their cart and come back later to complete the transaction.
An eCommerce website must optimize accordingly to deliver easy-to-use cart and checkout features for a good shopping experience.
Multiple Payment Options
Every eCommerce website must be flexible with the payment options. Having as many payment options as possible will encourage customers to purchase and increase conversions.
While offering different payment methods, remember to display icons of those methods on the site to let customers know in advance what they can use to buy your products.
Top-Notch Quality Images And Videos
Visual content is more likely to catch customers’ attention, keep them glued, and support their purchasing decisions. Using high-quality images and videos demonstrating products or categories, website owners can look more professional, boost user experience, and increase sales.
Use multiple product images from different angles or add videos showing how the products can help resolve a problem.
Precise Shipping And Return Information
Precise shipping and return policy information can help customers make the final purchase call. It will represent that the brand is trustworthy and offers quality products that help boost conversions.
Also, make sure that the shipping and return policy information is easy to find on the website to avoid any hassle.
Suggestion: A generous return policy and free (on first purchases) or low-cost shipping can improve the conversion rate.
Get Your eCommerce website Designed From The Experts
Is your website loaded with all the eCommerce essentials? If not, it’s time to optimize the site to attract more visitors, get more engagement, and boost conversions.
Blue Astral can help you get back in the eCommerce marketing game by upgrading your site will all the essential features it needs to thrive.
Request a free quote at https://blueastral.com/contact-us/.
