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Which Type of Digital Advertising Is Right for Your Business?

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A report from Statista states that digital advertising spending worldwide amounted to 521.02 billion U.S. dollars in 2021, which is expected to reach 876 billion dollars by 2026.

Digital advertising has become one of the fastest-growing types of digital marketing and the strongest way to promote a business’s online presence. No matter how small or big a business is, advertising can help it capture the most online sales if done correctly. 

But have you ever thought about what type of digital advertising will be right for your business? This article will navigate you through the types of digital advertising and help you find which one will work best for your business.


Different Types Of Digital Advertising

Pay-Per-Click Ads (PPC)

Also known as search ads, advertising help businesses reach their target audience who are ready to make a purchase. 

They are a “good to go” option for businesses that offer products or services that people often online search, like “digital marketing services,” “pest control,” or “apartments for sale in NYC.”

When a person conducts a search using a specific keyword, the respective ad will pop up on top, along with the organic results. When there is a click on the ad, Google will deduct an amount against taking the searcher to the website or landing page, where they become more likely to convert.

The cost of a PPC ad depends on multiple factors like ad quality, the competitiveness of a keyword, etc. It is Google that decides which ads to show based on the searches made by users, and the advertiser is charged every time whenever a user clicks on their ad. For the best results, it’s crucial to use the right keywords and align when subtly with the ad copy and landing pages.


Display Ads

Display Ads help businesses expand their audience by reaching people who might have an interest in what they are promoting. The advertising focuses on increasing brand awareness and recognition, which helps in the long term.

If, as a business owner, you’re looking to target audiences based on demographics, their search history, and the type of content they read, Display Ads can work for you. These ads appear only to people who have an interest in the products & services you offer. Therefore, a business gets visibility, which is important for brand building.


Social Ads

Social ads help businesses boost their market presence and engage with their audience.

It allows businesses to target potential new customers based on specific data, thus enabling them to reach their target demographic accurately.

Targeting a social ad is based on several factors, like age, gender, language, geographic location, and personal traits of users like activities, interests, social connections, and purchase behaviors. Many digital marketing agencies use this digital advertising as it is highly effective and affordable. 


Native Advertising

Native advertising involves partnering with an online publisher and creating sponsored, industry-related content that doesn’t feel like an advertisement. Further, the content is shared on the website and social platforms. 

By creating engaging, insightful, and educational that is specific to your business but specifies how it helps the community at large, you can build customers’ trust and represent the authenticity of your business. Digital advertising is perfect for businesses launching a new product or planning to create a revised public perception of their brand.


In Conclusion

Each type of digital advertising offers different ways for businesses to reach their target audiences and increase the chances of conversions. 

Even businesses can choose a precisely calibrated advertising mix based on their specific goals to get the best results. If you still have issues finding which type of digital advertising is best for your business, contact us at

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