Dec 132022

Significance of PPC in Your Digital Marketing Plan

PPC, short for Pay Per Click, is an effective way to market products and services on digital platforms. Many business owners are leveraging this marketing technique to reach their target audience. Digital marketing agencies suggest running regular PPC campaigns to increase brand visibility and generate genuine leads. Statistics reveal that PPC traffic has 50% better chances of conversion in comparison … Read More

Sep 22022

Which Type of Digital Advertising Is Right for Your Business?

A report from Statista states that digital advertising spending worldwide amounted to 521.02 billion U.S. dollars in 2021, which is expected to reach 876 billion dollars by 2026. Digital advertising has become one of the fastest-growing types of digital marketing and the strongest way to promote a business’s online presence. No matter how small or big a business is, advertising … Read More