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How To Give Someone Access To GTM Account?

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If you want to know how to add someone to manage your GTM account, you are in the right place.

You can give access either at the account level or container level, called “Account Permissions” or “Container Permissions,” respectively.

A user can view or administer other users at the Account level and read, edit, approve, or publish rights at the Container level.

The article will provide you step-by-step instructions on how to give access to Google Tag Manager swiftly and efficiently.

Add users to a GTM account

Add users to a GTM  account by following the below-mentioned steps. Before that, make sure that you have a Gmail account or domain email ID associated with G Suite.


1 login with your Gmail ID.Google Tag Manager Home Page


2 A dashboard will appear as you log in. Choose a Google tag manager account. If you haven’t set up a Google tag manager, follow the steps here.


Google Tag Manager Dashboard


3 Once choosing a GTM account, Click Admin.


It is the main screen of Google tag manager where you can manage, edit, add, and delete.


4 Go to the Account section and then select User Management.


user management


5 Click on the + icon.

6 Select Add users.



add users in GTM account


7 Put the email ID of the users you want to add in the box.


user permission


8 Set Account Permissions. The user is selected by default and allowed to view basic account information. Select Administrator gives the user the ability to create new containers and modify user permissions for accounts and containers.

9 Click Invite.


user permission


The users invited will receive an invitation to use your GTM account, and to accept the invitation, they must have a Gmail account.

Edit users on a GTM account

To edit users to a Tag Manager Account, you need to go to that account to change permissions.

1 Click Admin.


main GTM account dashboard


2 Go to the Account column and select User Management.


GTM account dashboard


3 Pick an entry in the Account permissions list. You can take the help of search and filter tools at the top of the page to narrow down the results.


Select user to manage or edit permission


4 Modify account permissions as required.

5 To continue, click Save.


Edit permission


Add users to a container in a GTM account

In this section, you can learn how to assign your container to any user. To add user permissions for a particular container, follow these steps:

1 Click Admin.


Main GTM account management dashboard


2 Go to the Container column and select User Management.


Container user management


3 Click Add.

4 Select Add users.


Google Tag Manager Container User Permission


5 Fill in the email addresses of the users you want to add.

6 Assign Container Permissions.

7 Click Invite. The users invited will receive an invitation to use the container.


Container user edit permissoin


Edit users access to a container

It allows you to give permission based on the container level. Here you can decide who you want to assign to manage, edit, and delete containers.

To edit user permissions for a particular container, here are the steps to follow:

1 Click Admin.


Google GTM dashboard


2 Go to the Container column and select User Management.


Edit user permission in a container


3 Choose an entry from the Container permissions list.


the arrow is pointing to select user in a container


4 Modify container permissions as required.

5 To save your changes, click Save.


Edit user permission of a container in a GTM account


If you want to remove someone, click on remove on the permission page and then save it.


If a Tag Manager administrator adds a user to the account, the user will receive an invitation via email to access the account, along with an invitation card showing up on the Manager’s account screen. To view the list of all invitations, click the Invitations card. To view further invitation details, expand the invitation entry. Click Accept to accept the invite or Reject to reject the same.


Account permissions at the account level can either be set to admin or user. You may also modify permissions for particular containers on the Container Permissions Table.


Users can get access on a per-container basis. For a particular container, a user may be assigned:

No access: The user will not be able to view the container listed in the account.
Read: The user will view the container listed and browse the tags, triggers, and variables in the container but cannot change.
Edit: The user can create workspaces and make edits but not create versions or publish.
Approve: The user can create versions, workspaces and make edits but not publish.
Publish: The user can create versions, workspaces, make edits, and publish.

We hope this article proves to be of great help when it comes to giving access to a GTM account. If you have any questions or queries, feel free to write to us at [email protected].

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