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The Importance Of Responsive Mobile Design For eCommerce Business?

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There is a lot of buzz about responsive mobile design websites these days. Such websites adapt to the size of any device they are accessed. Many businesses are considering replacing their old websites with this new type of site.

The ones that are new in the business are directly opting for websites with responsive design. It is commendable how this small move is giving them an edge over their already established competitors.

If you are confused about whether you should go for a responsive mobile design website or not then the following information should help. This type of website is particularly recommended for eCommerce portals.

Growing Number of Mobile Users

The number of mobile users is increasing by the day. Most of them carry smartphones with internet connectivity. Statistics reveal that mobile searches have outnumbered desktop searches. More than 60% of website traffic comes from mobile devices. Online shoppers prefer shopping via their mobile devices rather than desktops. This is one of the main reasons why your website should have a mobile-friendly design. It helps mobile users surf through the website with ease.

User Experience

It is all about the user experience. A user will always come back to an eCommerce portal that offers good surfing and buying experience. On the other hand, no matter how well-stocked and informative a site is if it is difficult to surf then users do not revisit it. No one wants to keep adjusting the content and images before they can go through what you have to offer. Such websites drive traffic away.

Great Return on Investment

Creating a mobile responsive website may involve investing more money compared to the usual website. However, in the long run, it proves to be cost-effective and ensures a greater return on investment.

Imagine creating multiple websites to match the requirement of different devices. It will require investing more time, effort and money compared to creating a single website with responsive design. The amount of time and money spent on managing and maintaining a single website would also undoubtedly be lesser. Besides, it will boost sales manifolds.

Preference by Google Search Engine

Google search engine does not only give preference to e-commerce portals that are well-stocked, up to date and offer quality products but also to those that are easy to scroll through on various devices especially smartphones. So, if you are aiming for top rank in Google search engine results then it is imperative to create a website with responsive mobile design.

Easier to Manage

It goes without saying that managing a single site is far easier than managing multiple sites. All the data such as the traffic on the site, the number of clicks, engagements, purchases and everything else is consolidated at a single place. So, generating reports and conducting quality checks becomes much easier.

Increasing Use of Diverse Devices

People do not only access the internet and indulge in online shopping on their laptops and mobile, but they also make use of various other devices to do the same. Tablets, smartwatches, and Google Glass are among some of these devices. A responsive mobile design adapts to any device it is accessed on thus offering a great user experience. With more and more such devices being launched, creating a responsive website has become the need of the hour.

Establishes Credibility

Uniformity of content, design, and products across different devices help in establishing credibility. When you present the same things across various platforms it reaffirms the message you are trying to send across to the users. They will begin to believe in you and trust you more.

Edge over the Competition

While the importance of mobile website design is being emphasized time and again, many e-commerce portals still have the same age-old website design that can be accessed smoothly on desktop but does not offer a good experience when viewed on the mobile. Be among the few who have switched to responsive design to have an edge over your competitors and do better in the market.

Blue Astral, is a top mobile design company that designs mobile responsive e-commerce portals at cost-effective rates. They have helped many big and small businesses achieve a boom in their sales. Get in touch with them to take your business to an all-new level.

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